> Your product rewrites the rules. > Your video should too.
You build innovative products and services that enable scalable and sophisticated applications,
… new applications, with the power to change lives.
Your message inspires developers and researchers to imagine new ways the world interacts with technology.
With video, I put your message in action.
Design to build trust.
people will forget what you did, but people will never forget how you made them feel.
STRONG DESIGN RULES | CREATIVE INTERPRETATION
Making video is easy. But you want a video experience customers remember.
It better tell a good story.
Design with five acts to start. Then bend the rules to make something memorable.
It begins with intrigue.
Everyone knows the problem, but you dared ask "what if?"
We get the audience excited for the revolution your product brings.
Then we make them wonder, "what happens next?".
Act 2 is about pent-up demand. It's the first of three scenarios. This one's about how your product elegantly fills a void in our world.
It seems so obvious. And the audience wonders "why didn't I think of that?"
Act 3 is about untapped potential and new opportunities.
We explore a future enhanced by your product. And your customers see that here, they have a bigger, better role.
Act 4 makes us feel the the future is so good with your product that there's no going back. It taps our limbic brain, our gut and emotions.
Act 5 is about today re-imagined.
The audience can see your vision and they can taste the future.
Now they realize your product can help them become a better version of themselves.
Bend the rules.
If you're asking, "does it have to be 5 acts?"
Kevin Owyang is a Director/Producer. Enterprise-scale companies like Amazon, Microsoft, and Starbucks hire him through Pyramide Productions. Small and medium size companies hire him through Avolusis, LLC.
All Rights Reserved 2017.
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